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UserTesting: The Human Insight

UserTesting is an on-demand human insight platform designed to improve customer insights.

Easily package these human insights into a video reel and share them across the organization to make more informed decisions that influence the customer experience and increase brand loyalty and revenue

User Testing is one of the forms of software testing that recently has become important for todays business’ product success. This is a unique method of software testing that involves a process that is used in the design process and particularly user testing is done by a group of humans who evaluate a software application or product or prototype.

How to do User Testing?

1. Define test objectives in detail:

A clear outline that covers user testing goals should be the first step to start with. Testing objectives should be properly defined by the testing team and consistency should also be maintained.

2. Select a suitable testing method

Most adequate testing method should be worked upon and decided. Some of the best testing methods are remote user testing, card-sorting, A/B testing, individual in-depth interviews, focus groups, etc.

3. Select the required users

Select at least 3 to 5 users who will contribute to identifying key issues. A user persona based on the organization’s requirement should be created. Factors pertaining to the user persona are age, gender, location, education, profession, income, technical proficiency, etc.

4. Find a suitable location

It would be much better to test in person. The reason being their behaviour can easily be studied and a productive conversation can take place. If the user is able to visit the client’s office (who wants to conduct testing), then It will be really good for drawing meaningful conclusions about a product. On the contrary, if the user cannot visit in person, then virtual meetings can be taken up.

5. Moderate the test

The quality of testing is measured by checking how well the tests run. A tester can select certain focus groups who might be able to provide valuable feedback about a product and a proper moderator for the user testing should be made available.

6. Document the test result

All the user test findings should be well-documented in the form of a report. This report will provide key insights as to what worked and what didn’t from a testing perspective.